Besides being known as the city where Robert Zimmerman transitioned into Bob Dylan and the town that Prince built, Minneapolis has long garnished a reputation of being both a mainstream and underground musician’s hub. From harboring the harsh anthems of punk icons The Replacements and Husker Du, to generating grunge heavyweights such as Soul Asylum and Babes In Toyland, to recently providing the hip-hop origins of Grammy-winning Lizzo, Minneapolis continues to prove itself as an eclectic metropolitan backdrop for a wide variety of musical talent.

Nowadays, it seems like many of the infinite activities one could partake in during a stay in Bloomington, Minnesota contrast the social distance guidelines we try to abide by during this ‘new normal’. From care-free afternoons with the kids at Nickelodeon Universe, to adrenaline-filled Saturdays at Valleyfair, to komodo dragon sightings at the Minnesota Zoo, the pandemic has curtailed many of the iconic experiences that make Bloomington one of Minnesota’s most visited cities. But just as we’ve been able to confront and conquer many of the challenges the Coronavirus outbreak has bestowed upon us, there are still plenty of fun and safe adventures to pursue in Bloomington other than spending the day at the Mall of America. …

While the Coronavirus pandemic has altered, challenged, and impacted our daily routines in a variety of inconceivable ways, few trades have dealt with sheer uncertain and dubious futures quite like the service industry. Across the nation, restaurants and bars have fallen victim to precautionary procedures put in place to limit spreading of the virus. In Minnesota, Minneapolis has witnessed the closings of a diverse range of revered establishments, from the upscale Bachelor Farmer and Butcher & the Boar to local greasy spoon favorites such as The Egg & I and Curran’s Family Restaurant.

For the bars and restaurants who have been lucky enough to weather their way through the storm, a ‘new normal’ has emerged in regards to finding new ways to accommodate customers with exquisite service and dining experiences, all while providing a safe and healthy environment for customers and staff alike. In this ‘new normal’, efficient, informative, and engaging restaurant websites are crucial for providing potential customers with any essential updates or information regarding safety procedures. Even before the pandemic took hold of the country, over 90 percent of guests researched a restaurant online before choosing to dine there. Now, as new culinary challenges continue to arise daily, ensuring your restaurant website is maximizing its outreach and potential could be the difference between comfort or closure. Here are ten essential functions every restaurant website should adhere to while navigating through this ‘new…

In the world of websites, first impressions are everything. And if your event website predominately displays stock photos of tuxedo attendees sipping champagne or dull colors that fail to convey excitement, you could be turning people off before they even have a chance to click your ‘About’ page. Your website needs a clear cut visual presentation that’s sophisticated and elegant, without being too busy or overwhelming. Don’t be afraid to be bold with a vivid display of colors, but balance out audacious designing with minimal, modern backgrounds. Make sure any images, graphics, or videos you use are specific to your event or brand, and not something that can be interpreted as forgery. Finally, be sure to choose a font that’s in line with the tone of your event or brand. …

The daily grind of a copywriter consists of a scattered routine that bridges a gap between harnessing the journalistic instincts of an investigative reporter and boasting the voice of an influential salesperson. One minute you’re analyzing dozens of pages on SEO keyword research, the next you’re scratching your scalp trying to summon a synonym for ‘luxury’. It’s a thankless gig that requires relentless multi-tasking, renowned vocabulary, and pristine comprehension to understand how their content can reach, engage, and influence people.

Lee Odden, one of the most influential marketing strategists today, elegantly breaks down the ‘content’ copywriters produce as, “… the reason search began in the first place.” If copywriters fail to produce stimulating and intriguing words to articulate the necessity of a product or company, then where is the enticement for customers to click and read? Every copywriter has the potential to sharpen their skill set, which is why learning from some of the best to have ever done it is crucial for enhanced SEO copywriting strategy. If you’re in need of some marketing enlightenment or inspiration, here are seven books that are essential reads for encompassing copywriting’s best…

Perhaps the only thing more challenging than providing clients and customers with superb financial assistance is actually creating an accessible, resourceful, and informative financial website. For most people, comprehending an industry that can be as dry, tedious, and competitive as financial services is asking a whole lot. Nonetheless, if there’s one thing people can’t get enough help with, it’s managing their money. Which is why it’s crucial that you maximize the potential of your financial website so you can generate more traffic, gain more clients, and become an ideal resource for all things monetary. …

As we continue to manage the course of our lives during an unprecedented global pandemic, finding time to circle back to the hobbies or goals that define us may feel like a daunting task. However, one of the primary recommendations for coping with stress throughout this abnormal era is to maintain your daily routines as much as possible, such as outdoor exercise or maintaining social relationships, as long as they can be carried out in safe, productive, and healthy manners.

So as another Minneapolis summer cools off and transitions into a Midwest fall, the changing of seasonal guard presents us with ample opportunities to take up new and stimulating activities or ambitions, ideal for keeping us sane and sharp during these turbulent times. Netflix can only comfort us so much, so if you’re in need of exploring healthy options for taking your mind off your worries, here are some social-distance friendly things to do in Minneapolis this…

The Marshall amplifier stacks are plugged in, the condenser microphones have been mic-checked, and the red recording light on the new Pro Tools track is blinking and patiently waiting to be clicked. The only thing that’s missing are the musicians…

If you’re an experienced recording engineer who’s recently launched their own music studio or is currently getting it off the ground, designing a sleek and striking website is your best chance to promote your new business, as well as separate you from the rest of the pack. A beautifully designed, yet simplistically accessible music studio website is your opportunity to strike a chord with potential customers. …